Jardin Corrugated Updates Brand Identity Following Cambridgeshire Plant Relocation
Jardin Corrugated Cases has introduced a new box-and-flower logo, completing its transition to a state-of-the-art 140,000 sq ft manufacturing facility in Ely.
A Visual Shift Aligned with Operational Expansion
Jardin Corrugated Cases has officially unveiled its new corporate branding, a move that serves as the final touch to its recent major operational upgrade. The Cambridgeshire-based packaging manufacturer recently transitioned to a new 140,000 sq ft facility and has now introduced a redesigned logo and colour palette that reflects both its core manufacturing capabilities and its historical roots in the horticulture sector.
According to the company’s recent announcement, the new visual identity cleverly merges the shape of a box—representing the core business of corrugated manufacturing—with a flower. The floral element is a direct nod to the company’s name and its longstanding market dominance in supplying packaging for UK flower growers, nurseries, and plant retailers.
CapEx and the 140,000 sq ft Transition
The rebranding arrives just weeks after Jardin Corrugated vacated its original site, which had been its operational base since the late 1940s. The new manufacturing plant, located just minutes away on the Elean Business Park in Ely, has allowed the business to essentially start with a blank canvas. This clean slate has been critical for improving process flows and accommodating increased demand within its target markets.
As part of the renowned Logson Group, Jardin processes around 30 million square metres of corrugated board annually. The relocation was backed by targeted capital expenditure, most notably the installation of a new Eterna flatbed die-cutter and fully upgraded material handling lines. These investments are designed to ensure seamless raw material transit and a highly efficient workflow throughout the factory floor.
Brand Equity in a Niche Market
In an industry where corporate rebranding can often drift into generic modernism, Jardin’s decision to retain a strong visual link to its heritage is a smart strategic move. The UK horticulture and fresh produce markets require highly specific packaging solutions, such as moisture-resistant board grades and precisely engineered ventilation structures for plug trays and complex die-cut retail ready packs. By highlighting the flower in its logo, Jardin Corrugated reinforces its position as an established specialist rather than a generalist converter.
The updated aesthetic, combined with the new reception areas and modernised customer spaces at the Ely facility, signals a comprehensive modernisation of the business from the factory floor to the front office.
Coupling significant physical infrastructure investments with a thoughtful, niche-specific brand refresh positions Jardin perfectly for its next growth phase within the Logson Group. How much does a tailored visual identity impact customer trust when securing long-term corrugated supply contracts? Follow The Paper for daily news, market signals and key updates from the global paper, corrugated and packaging industry. — Sigue toda la actualidad del sector en www.thepaper.ai
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