Pusterla 1880 appoints Joseph Morelli to lead its North American luxury packaging operations

Three years after its strategic entry into the North American market, luxury packaging manufacturer Pusterla 1880 is restructuring its regional leadership. The company has appointed Joseph Morelli as Country Manager for the United States, tasking him with the consolidation and growth of its American manufacturing footprint.

The leadership change marks a new phase for the Italian-headquartered group's operations across the Atlantic. Morelli steps into the role previously shaped by Laura Brodie, who was instrumental in integrating Pusterla 1880’s US presence following the dual acquisitions of Burt Rigid Box and Taylor Box Company in early 2023. Brodie, who became the first non-family shareholder of the Meana family-owned group during that merger, is now transitioning into a newly created global position within the organization.

Aligning global strategy with regional production

Ahead of assuming his responsibilities in the US, Morelli recently completed a strategic tour of Pusterla 1880’s operations in France, meeting with the global leadership team to align the North American strategy with the group's broader objectives. This alignment is critical for a company that has built its reputation over 140 years on high-end secondary packaging for the fragrance, cosmetics, wine and spirits, and entertainment sectors.

Morelli brings extensive experience in the packaging industry to a network that now spans four continents. In the US, he will oversee the manufacturing facilities in Oneonta, New York, and Warren, Rhode Island. These sites have allowed Pusterla 1880 to offer regionalized production to its luxury clients, mitigating supply chain risks and reducing the carbon footprint associated with transcontinental shipping.

The appointment reflects a maturation of Pusterla 1880’s American strategy. With the initial integration phase of Burt and Taylor Box now complete, Morelli's mandate will focus on optimizing production synergies, expanding the client base in the premium rigid box segment, and deploying the group's eco-design innovations across its US manufacturing lines.