Mondi and Kärcher launch digital printing on brown corrugated packaging

Digital printing meets sustainability

In a significant move for the packaging industry in 2026, Mondi has partnered with Kärcher to introduce a new digital print packaging solution on brown paper. This collaboration supports the market launch of Kärcher's new push sweeper, the S 4 Twin Go!Further, which features plastic components made from 30 percent recycled material. The packaging itself is designed to reflect this sustainability concept while maintaining high brand impact and print quality.

Overcoming technical challenges

Printing high-quality brand colors on brown paper has traditionally presented technical challenges. Mondi addresses this by utilizing multi-color digital printing technology with a white underprint option. This allows for the accurate reproduction of Kärcher's signature yellow, as well as fine details like small text and EAN barcodes, ensuring clear readability at the point of sale.

Efficiency and environmental benefits

The packaging is produced using digital computer-to-print technology, eliminating the need for printing plates and enabling demand-driven production without surplus quantities. Furthermore, the process uses water-based inks approved for primary packaging by Swiss Quality Testing Services (SQTS). This approach not only reduces waste but also aligns with the growing trend of sustainable, resource-efficient solutions in the packaging sector.

Janis Walker, Lead Buyer Packaging at Kärcher, noted that Mondi's solution made the sustainability concept of their product visible on the packaging without compromising color reproduction, design quality, or brand presence.

This development highlights the potential of digital printing technology to support product launches on brown substrates while meeting stringent brand, production, and communication requirements. It represents a practical application of innovation in the corrugated packaging industry, demonstrating how technical advancements can align with sustainability goals.

The successful implementation of this technology by Mondi and Kärcher sets a positive precedent for the industry, showing that high-quality branding and sustainable packaging can go hand in hand. Will more brands adopt this approach to enhance their sustainability credentials while maintaining strong visual identities? Follow The Paper for daily news, market signals and key updates from the global paper, corrugated and packaging industry. — Sigue toda la actualidad del sector en www.thepaper.ai