Apex International appoints industry veteran Nick Harvey as global commercial vice president

Apex International has appointed Nick Harvey as its new Global Commercial Vice President, a strategic move designed to consolidate the sales and market development efforts of the world's largest anilox manufacturer. Operating from the company's headquarters in Hapert, the Netherlands, Harvey steps into the role to align the global commercial strategy across all regional divisions.

Harvey brings a deeply technical background to the commercial leadership position. With more than 35 years of experience in the flexographic printing industry, he began his career as a flexo print operator before moving into production management for wide-web flexible packaging. Over his 26-year tenure at Apex International, he has held critical positions including Technical Director and Vice President of Sales.

Aligning market needs with product development

In his new capacity, Harvey is tasked with bridging the gap between customer requirements and the company's research and development pipeline. His responsibilities include:

• Working directly with regional Managing Directors to standardize commercial leadership and performance across the group.
• Connecting emerging market demands in the corrugated, narrow-web, and offset sectors with Apex's investment priorities.
• Driving profitable growth through a unified approach to technical expertise and customer value.

The appointment reflects a broader industry trend where equipment and component manufacturers are placing highly technical veterans in top commercial roles. For a company that serves approximately 5,000 customers globally with critical ink-transfer technology, having a commercial leader who understands the granular operational challenges of flexo and corrugated printing ensures that sales strategies remain grounded in technical reality.

By centralizing its commercial vision under Harvey, Apex International aims to maintain its competitive edge in anilox innovation while ensuring consistent service standards across its international operations.