Wanjie India targets 50 installations by 2028 after selling 11 presses in its first year
Wanjie India has sold 11 printing presses and 40 finishing systems in its first year, setting an aggressive target of 50 installations by 2028.
A calculated bet on intermittent offset
The Indian label and flexible packaging market is notoriously unforgiving. It demands the precision of high-end European presses but at a capital expenditure that aligns with local margin realities. In this exact intersection, Wanjie India has carved out a surprisingly aggressive footprint. Barely a year into its formal operations as a joint venture between Ahmedabad-based Bipin Offset and China’s Hebei Wanjie Technology Group, the company has already secured 11 printing machine installations and deployed over 40 finishing systems across the subcontinent.
This rapid market penetration is not just a stroke of beginner's luck. It reflects a calculated bet on intermittent offset technology in a region where flexo and digital often dominate the conversation. Rakesh Patel, Director of Wanjie India, is now steering the company toward a highly ambitious target: surpassing 50 installed machines in India by the 2027–2028 fiscal window.
Heavy iron at LOUPE India
While trade shows often serve as mere networking hubs, Wanjie India is using the upcoming LOUPE India event to anchor its growth narrative with heavy iron. The centerpiece of their strategy is the WJPS Advanced-350. Rather than a basic configuration, the press being showcased is a highly specified hybrid platform featuring six offset units, one flexo station, and intermittent rotary die-cutting. The inclusion of cold foil and a turnbar underlines the market's shift toward complex, value-added label production in a single pass.
Beyond the primary press, the company's finishing portfolio—which accounts for the bulk of their unit volume—will be represented by a slitter operating at 200 m/min equipped with an HD camera for inspection, alongside a flatbed die-cutter capable of 450 strokes per minute. These specifications cater directly to converters looking to eliminate bottlenecks in the post-press department, a common pain point in high-volume Indian facilities.
The trajectory of Wanjie India suggests that mid-web offset still holds significant untapped potential for short-to-medium runs, particularly when the equipment architecture allows for rapid changeovers and multi-process integration.
Wanjie India’s first-year performance proves that there is still a massive appetite for hybrid offset solutions if the price-to-performance ratio is calibrated correctly for the local market. Will the aggressive push toward 50 installations force established flexo manufacturers to rethink their pricing strategies in South Asia? Follow The Paper for daily news, market signals and key updates from the global paper, corrugated and packaging industry. — Sigue toda la actualidad del sector en www.thepaper.ai
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