ColorJet targets the short-run label market with its 60 m/min Pro Prime inkjet press

The digital label printing landscape in South Asia is undergoing a definitive shift as regional manufacturers scale up their technological capabilities to meet the demand for short runs and high SKU variability. At LOUPE India 2026, held at the India Expo Centre & Mart in Greater Noida, ColorJet Group is making a calculated push into the industrial narrow-web sector with the introduction of its Pro Prime digital inkjet label press.

Engineered to bridge the gap between high-volume analog production and the agility required by modern brand owners, the Pro Prime operates at speeds of up to 60 meters per minute. The machine delivers a native resolution of 1200 by 600 dpi and accommodates a 13-inch print width. By offering configurations ranging from five to eight colors, ColorJet is targeting converters who need to produce premium multicolor applications for bottles, boxes, and flexible packaging without the setup times associated with flexography.

The hardware specifications reflect a clear understanding of current converter pain points. The ability to handle variable data printing and rapid job changeovers directly addresses the fragmentation of consumer packaging. Brands are increasingly demanding localized campaigns, seasonal variations, and faster time-to-market, which renders traditional long-run analog setups inefficient for a growing segment of the market. The Pro Prime is positioned to absorb these short-to-medium runs, reducing material waste and keeping primary flexo presses dedicated to high-volume work.

ColorJet’s deployment of this technology at LOUPE India signals a maturing domestic manufacturing base capable of competing in the high-precision industrial piezoelectric inkjet space. With over three decades of experience in wide-format and textile printing, the company's transition into the highly demanding label sector introduces a formidable local alternative for converters looking to digitize their workflows. As the packaging supply chain continues to prioritize flexibility, equipment that can reliably execute complex, variable-data jobs at 60 meters per minute will become a baseline requirement rather than a premium exception.